CaraJoy Nash · Insights
Human decisions.
Practical business thinking.
Explore how people perceive, choose, and act, and what that means for the experiences and systems we build.
Human behaviorCustomer experienceAI and judgmentBusiness systems
Perspective · Human decision behaviorUnderstand the human before you optimize the system.
“If the system depends on human decisions, understand the human before you optimize the system.”
Read the perspective